Friday, January 15, 2010

Our Mission

Food, clothing and shelter are the three basic needs ofhuman being. Along with these a clean and healthy environment is also the need for any living being. The passion of working toward the conservation and betterment of our environment was the idea behind formation of Jividha. Jividha means biodiversity. Ever since its birth Jividha has undertaken several projects toward conservation of environment and spreading awareness among the common man about environment. The organization has grown leaps and bounds over the last 3 years, during which it has handled several projects independently, as well as in collaboration with different organizations sharing similar interests and passion. During our journey we have realized that there is lack of awareness among the common man about the various issues and problems related to environment. What is the meaning of conservation of environment? What is meant by biodiversity? We found that the common man does not have knowledge about these concepts or if they do, they are not willing to take efforts of working toward it.

The cheetah, a mention of which we find even now in several articles and write-ups related to the animals seen in the wild, has been extinct from India since 1952.

When asked a simple question like why should we plant trees, the most common reply that we got was that trees bring rains. Nobody was aware of the fact that trees are the only living beings which can create oxygen, and hence planting trees and conserving them is very important as the entire food chain is existing because of them.
There are several examples such as these citing the unawareness among people about our environment. Besides this, we contribute towards the destruction of environment by exhaustion of resources like water and electricity, overuse of plastic, misuse of vehicles etc. Jividha is raising a voice against all of this and creating awareness among the common man about environmental issues. We think that it is our responsibility to make every human being understand the gravity of the situation and contribute in his own way towards conservation of our environment, of our mother earth. With this view in mind Jividha is coming up with a magazine titled JIVIDHA, which will furnish information about subjects like nature, environment, history. It will also discuss about the environmental hazards that are glaring at us today and attempt to provide the solutions to them. The magazine will include articles about experts in various fields related to environment, their experiences, their documentaries and films etc.

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